Powered by Hasbro games room opens in 2022

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The Game Room Powered by Hasbro opens in the family-owned American Dream entertainment and retail complex in East Rutherford, NJ, adding another venue to the existing Hasbro-branded experience center lineup.

Experiential event creators Kilburn Live and toy company Hasbro have announced their affiliation with the American Dream indoor entertainment complex, with the goal of opening The Game Room, a “unique and reinvented arcade platform.”

The new site will feature highly organized mid-course games, interactive attractions such as Skee Golf, and a selection of food and drink outlets.

Kilburn Live specializes in creating large, intellectual property-based events and shows, larger-than-life experiences, and dynamic game activations for guests of all ages.

Mark Manuel, CEO of Kilburn Live, said: “Our goal with The Game Room was to grow and innovate. The Game Room’s combination of offerings, I think, really defines the next evolution of family entertainment centers. We’re excited to see our big, innovative ideas come to life on American Dream’s world-class stage, for guests of all ages to enjoy. “

The Game Room CEO Charlie Keegan added, “We want to bring people together to play, but in a way you don’t see in the market today. With highly regarded content from Hasbro and the scale of a place like American Dream, here we have a unique opportunity to bring rich, engaging and interactive experiences to life, and in so doing, reinvent the concept of destination entertainment.

American Dream already offers experiences based on iconic Hasbro games, including Monopoly, GI Joe, My Little Pony, Hungry Hungry Hippos, Clue, Connect Four, and Candyland.

American Dream Family Entertainment Center

Matt Proulx, vice president of venue-based entertainment at Hasbro, said, “The Hasbro-powered game room is designed to be the next evolution in modern social entertainment. Anchored in Hasbro’s iconic and multigenerational brands, we are focused on providing an immersive entertainment experience that engages everyone and encourages families and guests of all ages to come together to play, compete and socialize.

Large-scale attractions, such as the Nickelodeon Universe indoor theme park, DreamWorks water park, and the Legoland Discovery Center, have also made American Dream home.

“American Dream exemplifies big ideas and innovation in the entertainment and retail world,” said Don Ghermezian, CEO of American Dream. “This is why American Dream is the perfect location for Kilburn Live and Hasbro’s brand new concept, which will set the standard for family entertainment centers, and we couldn’t be more excited to have The Game Room come to American Dream. “

Watch for more information on the 2022 opening at AmericanDream.com.


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