Nigerian mobile gamers will hit 104.9 million in 2027 – Report – New Telegraph
The number of Nigerians playing mobile games is expected to reach 104.9 million by 2027. Based on this figure, $45.72 million is expected to be generated from the mobile gaming segment in 2027, but an expected revenue of $30.91 million in 2022 as it is expected to show an annual growth rate of 8.14 percent.
User penetration is expected to be 33.4% in 2022 and to reach 42.8% by 2027. According to Statista Digital Market Outlook estimates, the average revenue per user (ARPU) in the mobile gaming segment is expected to increase rise to $0.43 in 2022, while in 2021 a 45.7% share of users belong to the high-income group. The number of mobile gamers increases in proportion to the penetration of Internet users. In January 2022, Nigeria had over 109 million internet users – the highest number reported in all of Africa. Egypt ranked second with over 75 million users.
The majority of web traffic in key digital markets in Africa came from mobile devices – in Nigeria, one of the countries with the highest number of internet users in the world, 82% of web traffic was generated via smartphones and about 16% via PC devices. . This is partly because mobile connections are much cheaper and don’t require the infrastructure needed for traditional desktop computers with fixed Internet connections. Mobile gaming has invaded the lives of millions with on-the-go entertainment and a wide range of genres where something can be found for every type of gamer.
In 2021, mobile was the most profitable gaming segment, ahead of console and PC. While there were 1.7 billion mobile gamers globally in 2021, that number is expected to exceed 2.2 billion in 2025. figures which should increase from 109 billion dollars to 160.6 billion dollars over the same period. While many of the major game companies in China are mobile-focused, the biggest names in mobile games in Japan include traditional publishers Bandai Namco, Square Enix, Capcom and Konami.
These long-established console and online game companies have also successfully begun publishing mobile game content – in fiscal 2021, Capcom’s mobile game sales were $6.5 billion. yen, compared to 4.4 billion yen in 2020. DeNa, LINE Corporation, Aniplex Inc., CyGames and GungHo Entertainment regularly compete for the title of the most profitable mobile game publisher in Japan. South Korea has an internationally renowned online gaming scene and its mobile gaming market is growing rapidly.
In 2020, leading video game publisher NCsoft generated approximately 1.68 trillion South Korean won from mobile game sales, up from 979 billion South Korean won in 2019. This represents a 72% year-on-year growth. on the other. Mobile games accounted for more than two-thirds of the company’s total sales. NCsoft’s biggest Korean competitor, Netmarble, generated approximately 2.49 trillion South Korean won in operating revenue in 2020. Netmarble’s top mobile games include Lineage 2 Revolution, Fate/Grand Order and Ni no Kuni: Cross World. Other major mobile game publishers in South Korea include Kakao Games, Mobirix, and Com2uS. Overall, video games have become the most lucrative media segment by revenue over the past few years.
2022 will see the market grow to over $196 billion, according to Newzoo estimates, with $104 billion generated from mobile games alone. By comparison, revenue from the music and film industries reached $25.9 billion and $21.3 billion in 2021, while video streaming providers like Netflix and Disney+ generated around $62 billion in revenue. 2020. The value of the global video game market has increased significantly over the past decade. and is expected to grow further in the coming years, surpassing the US$200 billion mark in 2023. The largest revenue share of this games market is generated by mobile games, while console games account for nearly a third of the revenue generated worldwide. The biggest players in the video game market include companies such as Activision Blizzard, Electronic Arts, and Ubisoft, to name a few.
At the top of the list of public companies by gaming revenue in 2019 was Chinese conglomerate Tencent, which generated more than $5.2 billion in revenue from video games in the fourth quarter of 2019. Regarding video game consoles, a three-way battle is currently being fought between Sony, Microsoft and Nintendo. Since its release in 2013, Sony’s PlayStation 4 has achieved cumulative worldwide sales of more than 112 million units, while lifetime unit sales of Microsoft’s Xbox One, released the same year as Sony’s console, hover around 50 million. Despite being late to the party and only released in March 2017, Nintendo’s latest offering, the Nintendo Switch, has been a smash hit across the globe, with unit sales worldwide. of the console exceeding 63 million. Gambling is a popular pastime for people of all ages and walks of life and is often time consuming.
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