“NFTs are a scam,” says indie game marketplace itch.io

Never one to mince words, indie game showcase itch.io has spoken out strongly against NFTs in a Twitter feed which begins with “A few have asked our position on NFTs: NFTs are a scam. If you believe they are legitimately useful for anything other than creator exploitation, financial scams, and planet destruction , the[n] we ask that [you] please re-evaluate your life choices.”

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This contrasts sharply with the position of Ubisoft, which has announced that it will start selling NFTs in games starting with Ghost Recon: Breakpoint under a program called Ubisoft Quartz. You’ll also soon be able to purchase game-related NFTs from GameStop’s new NFT Marketplace.

More video game NFT plans were announced, but then came back with fun haste. Team17 canceled Worms NFT plans, the Stalker 2 NFT auction was quickly canceled, Discord already gave up on NFT and cryptocurrency integration, and voice actor Troy Baker canceled his partnership with an NFT company that took audio from non-commercial text-to-speech without permission.

You may well point out that itch.io has a section for games labeled NFT, and although some of them are obvious parodies like NFT Clicker, in which you click on a bored monkey or similar ugly cartoon animal and shows numbers are increasing, others are not. #Monopoly.NFT, for example, uses a cryptocurrency called $MPLY for in-game transactions and will supposedly allow you to create your character as an NFT in the future. (Which is odd when you think of Monopoly’s origins as a critique of land-grabbing capitalism called The Landlord’s Game.)

But then, the whole point of itch.io is that it will sell almost anything, including games it doesn’t profit from (creators are allowed to choose the percentage of their sales that goes to the itch, even setting it to nothing). Unlike, say, Game Jolt, which banned porn games as part of a policy change that ended up affecting games that actually had no sex, the itch is so free and easy with what can be sold there that an attorney representing Apple once said, “There are a lot of games on Itch.io, I’m not even going to read the names out loud, but they’re both offensive and sexualized.”

If you want to learn more about NFTs and have a few hours to spare, here’s Dan Olson with everything you need to know.

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