Netflix Confirms It Will Dip His Toes Into The Gambling Pool »Stuff
After a few months of speculations and whispers, Netflix officially confirmed its entry into the gaming realm in its Q2 2021 earnings report. This is not much of a surprise after the company confirmed the hiring of Mike Verdu as vice president of game development.
Verdu has a respectable background in game development. Before moving to Netflix he was working on Oculus titles on Facebook and before that he was the head of EA Mobile. This last post is especially useful now because in the revenue report Netflix explains that it will initially focus on mobile games.
“We see gaming as another new category of content for us, similar to our expansion into original films, animation and unscripted television. The games will be included in members’ Netflix subscription at no additional cost similar to movies and series. Initially, we will mainly focus on games for mobile devices.
I don’t know about you, but we’re happy to see “no extra charge” mentioned.
“They all have smartphones, don’t they? “- Netflix (probably)
In a video interview to supplement his latest earnings report, Netflix COO and Sales Director Greg Peters explained that “this will be a multi-year effort that we’re going to start relatively small.”
He went on to say that the company plans to focus on its original IPs to distinguish itself from other offerings. And then, as if reading the next thought on everyone’s mind, Peters gave us all hope for a better tomorrow when he said:
“We don’t have to think about advertisements, we don’t have to think about in-game purchases or other monetizations, we don’t have to think about title purchases – we can really do what we have. made. on the movies and series side, which is really fair, hyper focused on the laser (sic) to deliver the most entertaining gaming experiences possible.
All of this seems to be very good news for us so far. While there are no solid dates yet, it will be interesting to see what Netflix can do with its many bags of cash and its array of original IP addresses at its disposal.