Mobile gaming giant Zynga promises “green” NFTs
Zynga’s hiring of a blockchain games vice president “is a big deal for the industry,” company president Bernard Kim told Axios.
Why is this important: Big game companies are rushing to show investors they have an NFT game plan, as money flows into this nascent and controversial industry tied to the concept of digital asset ownership.
The details of what exactly Zynga will do with NFT games are slim.
- The company said its new blockchain vice president Matt Wolf will oversee the integration of the technology into its existing franchises and new games that “are built with NFTs as part of the core gaming loop.” .
- But he’s not about to announce any games or how he would use technology in his games. Kim speculated to Axios that the NFT game could involve, say, “super exotic cars that you can digitally own and potentially race.”
- “We have all the assets to develop demand [and] scarcity as well as generating excitement with an existing core user base in universes that we believe could be very, very valuable to our players.
Yes, but: NFTs are rejected by the dominant operator of the PC market, Valve, which has banned them, and by some developers and gamers.
- Objections include concerns that the concept of digital ownership is half-baked, leading to speculator scams, could turn gambling into ‘pay-to-win’ financial sinkholes, and also that blockchain / NFT relies on technology that requires a quantity of electricity not respectful of the environment. .
- Kim describes Zynga’s move as a response to the player’s desire to buy and sell goods while playing – even after the idea of ââprofiting from the game. “We have to go where gamers and their aspirations are heading.” , did he declare.
- As for the planet: âWe want to make sure we’re doing what’s right for the players, for Zynga, as well as for the environment. (He did not specify how to achieve the latter goal, although reports on the subject suggest that blockchain may one day shift to a less dangerous approach to the environment.)
The bottom line: Zynga, which has just had a lucrative quarter and is also planning an expansion in console and PC games, really wants the NFT thing to work.
- Wolf spent the first day at work at President Mark Pincus’ house reflecting with Pincus and board member Bing Gordon, Kim said.
- He added: “There is a lot of excitement and personal passion in the belief that this could be extremely disruptive to the games industry.”