How Ethical Wizard’s Idle Tree Hero ushered in a new era of sustainability to fight climate change


Created by Ethical Wizards, the mobile game seeks to help achieve the UN Sustainable Development Goals through gaming

LEWES, Del., September 16, 2021 / PRNewswire / – For decades, video games have captivated consumers around the world, taking them to faraway lands, daring battles and thrilling car chases. Over the next five years, the video game industry is expected to register more than 260 billion dollars. While those numbers are certainly impressive for the mega-developers who dominate the industry, Ethical Wizards, the registered U.S. game studio, is creating goal-driven games to help fight escalating climate change by reducing the amount. of CO2 from the atmosphere, cleaning the ocean and protecting biodiversity.

Gaming With Purpose: How Ethical Wizard’s Idle Tree Hero ushered in a new era of sustainability to fight climate change

“We believe that fighting for our planet can and should be fun and that people can use every minute of their time to fight for the planet,” he added. says the founder Nadav Brut.

In their last game Hero of the Inactive Tree, Ethical Wizards breathes new life into environmental gaming by bringing a new approach to the table. Where the most eco-friendly gaming experiences reflect school and education, Idle Tree Hero aims for sheer fun, with a cause – it takes players on a journey to be a part of the collaboration between animals. of the forest and its mythical creatures, to collect gold Tree parts. Once a player reaches 100 Tree Coins, a real tree is planted by Ethical Wizards planting partners such as the One Tree Planted organization; Over the next year, Idle Tree Hero set a goal of planting over a million trees.

Fun, free and engaging, Idle Tree Hero is the perfect game to help casual gamers give back to the world on a morning commute, waiting for a date, or just chilling out. Available on all iOS and Android devices, Idle Tree Hero harnesses the power of the gaming industry by taking on Climate Action, one of the three UN Sustainable Development Goals that the Ethical Wizards team has included in his company’s mission statement – goal 13 for climate action, goal 14 for life underwater and goal 15 for life on land.

“While we put our environmental impact above all else, our focus is on fun, free and profitable mobile games that can be found on any mobile device so we can scale. the game acts as an impact multiplier. It’s a new approach to environmental impact. “

Through proof of concept, dedication to innovation and unwavering commitment to tackling climate change; Ethical Wizard’s goal-driven vision came to fruition with the release of Idle Tree Hero.

To learn more about Ethical Wizards, please visit:

To download Idle Tree Hero from a mobile device, please visit:

About ethical assistants

Ethical Wizards is a revolutionary carbon-negative game studio dedicated to creating games that have a significant and lasting impact on the environment. Founded in 2019 by Nadav Brut, a tech entrepreneur with experience in several successful startups. Ethical Wizards harnesses the unlimited power of the gaming industry and its members to act on three of the United Nations Sustainable Development Goals – Goal 13 for Climate Action, Goal 14 for Life Underwater and Goal 15 for life on earth, while creating fun and exciting games to captivate audiences around the world.

Press contact:
Nadav Brut



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