Harnessing the mobile gaming boom in Africa

Boosted by the growing number of people who have spent time and money on home entertainment over the past two years, mobile gaming in Africa is expected to grow by 12% annually. This is revealed by the Mordor Intelligence Africa Gaming Market report, which also highlights how the continent can expect its youth population to grow by up to 50% by 2050. These factors help make the Africa an attractive market for mobile game developers.

Across the continent, the number of video game consumers grew from 77 million in 2015 to more than 185 million at the end of last year. Additionally, 95% of gamers in Africa use mobile devices as their platform of choice, as opposed to consoles and PCs. HUAWEI’s AppGallery currently offers more than 40,000 different games for consumers to choose from.

This is reinforced by the statistic which shows that South African mobile gamers spend more than four hours a day on their devices. And with 71% of South African adults playing mobile games, that country’s market shows the growing potential across the continent for game developers who may have previously focused on gaining a foothold in the US, European and European markets. and Asian. This is also reinforced by other countries in the region. For example, the app-based mobile games market in Nigeria is estimated at around $126 million. And in Zimbabwe, mobile gaming has a projected market volume of $35 million by 2026.

Mobile games from South African publishers average more than 222,000 downloads per month. Although only 11% of games from local publishers are paid, 75% of mobile titles include ads, and 20% of games use in-app payments for monetization. Meanwhile, in Nigeria, the number of mobile game users is expected to reach 105 million by 2026, while Zimbabwe is expected to reach 3 million users in the same period.

The pandemic has benefited the mobile gaming industry, not only in Africa but also in the rest of the world. Given the ubiquity of mobile devices and the growing accessibility of mobile data, more Africans have been able to access mobile games in the past two years than ever before. In a world where social distancing and lockdowns have become the norm, being able to play online against friends using a mobile device has been invaluable. This has sparked renewed interest in the potential of mobile gaming in Africa and will see more developers emerge, looking to take advantage of it.

It is in this dynamic environment that the HUAWEI AppGallery comes into its own. From a developer perspective, AppGallery was designed to make it as friendly as possible for game creation. The Huawei Developer Portal as well as annual competitions such as the Apps UP Innovation Contest, which encourages developers around the world to upload their new apps to AppGallery, reinforce this. While this competition isn’t strictly focused on mobile games, it certainly provides a good indication of what’s possible for app development.

And from a consumer perspective, AppGallery offers a wealth of exciting titles across all genres. Whether you like sports or action games, strategy or role-playing games, or even card games and casual titles, AppGallery caters to all gaming tastes. With more games released each week, the most big challenge is deciding which ones to download. Parental control features also ensure that parents can be sure little ones won’t get their hands on anything they’re not supposed to.

Ultimately, the combination of HarmonyOS and powerful handsets from Huawei means mobile game developers can create unique experiences tailored to gamers across Africa. Given that there are over 730 million Huawei smartphone users worldwide, this is a large audience to create mobile games for. But it is in the local expertise that AppGallery differentiates itself from its competitors. It is an environment for African mobile game developers to create games focused on the African gaming community. And with mobile here to stay, now is the time to seize the opportunities that mobile games and AppGallery can provide. Click here to download your favorite game from AppGallery now or click here to find out what the Huawei Developer Portal can offer you as a developer.

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