Development of the mobile game industry in 2022: statistics and trends
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Humanity has always sought to make life easier by developing new technologies. Mobile phones have firmly entered everyday life, becoming not only a means of communication, but a full-fledged entertainment gadget with a lot of functions.
It’s hard to believe that early phones either didn’t have built-in games at all, or were equipped with them as a free add-on with a calculator or alarm clock.
For several years, the game world and the phone world did not intersect. Until the appearance of the first mobile operating systems. The skyrocketing popularity of mobile phones has helped companies realize that these devices have a bright future. Consumers chose models that had more games – the public wanted new sensations and opportunities. Mobile games continue to explode in the entertainment industry. More people are playing games than ever before as they seek social interaction and fun ways to spend their free time.
However, in 2022, the mobile phone is used not only for calls or games but also for betting. If you are a real football fan, you should try Parimatch football live betting. Parimatch is a loyal licensed company with a 28 year history featuring a large number of instant games and sports to bet on.
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What are the most popular mobile games and what are the trends in mobile games in 2022, we will talk about them and much more in this article.
Mobile games industry statistics
The mobile game market is about to reach another landmark. It is expected to cross the $100 billion mark this year, in fact $103.5 billion. This indicates that in 2022, mobile games will provide more than half of all gaming revenue.
For example, the global recorded music market brought in approximately $57.05 billion in wholesale revenue in the same year, according to The Business Research Company. In other words, mobile games alone generate more annual revenue than the music and film industries combined.
There are a few statistics about the mobile gaming industry:
- The year 2021 is characterized by 82.98 billion games downloaded.
- Mobile games account for 57% of total game revenue.
- Asia-Pacific is the largest and fastest growing regional market for mobile games.
- Google Play revenue continues to grow more than iOS App Store revenue, rising from 19.6% to 13.2%.
- 21% of downloaded Android apps and 25% of iOS apps are games.
Mobile games market
What is the most popular genre of mobile games? Research shows hyper-casual games were the top downloaded genre in Q3 2021, accounting for over 3.5 billion downloads worldwide. If we talk about the overall genre, puzzle, simulation and action games were the most prevalent.
Here are the top 10 mobile games of 2021 by downloads:
- Hair Challenge (Rollic)
- DIY phone case (Crazy Labs)
- Going Balls (supersonic)
- DOP 2: Delete a game (SayGames)
- Sculpting People (Crazy Labs)
- Bridge race (supersonic)
- Counting the Masters (Ascella Mobile)
- High heels (Zynga)
- Stacky Dash (supersonic)
- My Talking Angela 2 (Outfit7)
Mobile Gaming Industry Trends
We would like to introduce you to several major trends in the world of the mobile gaming industry that you should pay attention to:
- Play to win
Play-to-earn (P2E) is the most influential business model since free and paid games. Developed using blockchain technology, P2E games allow players to earn real income stored in a crypto wallet – they can even resell their assets whenever they want.
In a free-to-play or pay-to-play model, users spend virtual currency to get upgrades, progression boosts, character skins, etc., but the currency has no value outside of the game. Thus, the money disappears if you quit the game.
On the other side, the Play-to-earn model allows you to earn resources and money and then trade them with other players. Outside of the game, they can be exchanged for cryptocurrencies and converted into cash.
- More game companies
Major entertainment companies and big tech giants have been experimenting with games over the past year, intrigued by the size of the market and the breadth of the industry.
Apple Arcade and Google Play Pass are subscription-based mobile game libraries. While Amazon’s games division has been around for a while, last year it released its first hit in nearly a decade, the MMO New World. Even Netflix has moved away from its core business model by making games available on iOS devices around the world. And TikTok and Snapchat prove that social media apps can be great posting platforms.
- Metaverse Growth
“Metaverse” became a buzzword last year. It’s not yet known exactly what the metaverse will look like for the industry, but most likely the metaverse will be:
- without any restrictions for concurrent users
- synchronized and alive
- a fully functioning economy
- filled with all kinds of content and experiences, created and managed by a large number of contributors
- with unparalleled data and digital asset interoperability
In 2022, games will intertwine with the metaverse, creating more innovative gaming experiences like Fortnite concerts. To support the infrastructure of the metaverse, and with an influx of money from investors, startups will emerge that will provide users with resources to create the metaverse, such as creating realistic avatars. There will also be more developments in crypto and NFTs and new ways to use these assets.
The mobile gaming industry is a rapidly growing industry that is becoming more and more popular every year. This year is no exception. Every year, mobile games are generating more and more revenue and more and more companies are looking to get involved in this industry.
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